Industry Engagement

Barich, Inc. is currently performing a research effort for the Airport Cooperative Research Program (ACRP), ACRP Project 04-23  “Social Media Guidebook for Emergency Management." The objective of this research is to develop guidance that will help airports develop a social media (SM) program for emergency management and crisis communication. We are currently in the final stages of content development, so stay tuned for its release!

The guidance will include the following: 

• An executive summary highlighting the value and benefits of integrating SM into emergency management for airport leadership, including quantitative and qualitative data;
• Ways SM can be monitored and then utilized in emergency management;
• The types, features, functions, and capabilities of available tools and the pros and cons of each;
• Determining which platform would best work for which type of incidents, events, and audiences;
• Coordinating with external organizations for implementation of SM strategies in emergency management in advance;
• Identification of roles and responsibilities for integrating SM into airport emergency management;
• How to train, practice, and exercise SM integration into emergency management;
• Best practices for SM during emergencies;
• Demonstration of how metrics can be used to enhance and improve future emergency management;
• Legal issues; and
• Be scalable for all size and types of airports.

Click here to learn more about this project and about ACRP.