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Barich, Inc. Ongoing Research Effort

Barich, Inc. Ongoing Research Effort

ACRP Project 04-23: Social Media Guidebook for Emergency Management

ACRP Project 04-23: Social Media Guidebook for Emergency Management

Barich, Inc. is currently performing a research effort for the Airport Cooperative Research Program (ACRP), ACRP Project 04-23  “Social Media Guidebook for Emergency Management." The objective of this research is to develop a guidebook that will help airports develop a social media (SM) program for emergency management and crisis communication.

 

The guidebook will include the following: 

  • An executive summary highlighting the value and benefits of integrating SM into emergency management for airport leadership, including quantitative and qualitative data;
  • Ways SM can be monitored and then utilized in emergency management;
  • The types, features, functions, and capabilities of available tools and the pros and cons of each;
  • Determining which platform would best work for which type of incidents, events, and audiences;
  • Coordinating with external organizations for implementation of SM strategies in emergency management in advance;
  • Identification of roles and responsibilities for integrating SM into airport emergency management;
  • How to train, practice, and exercise SM integration into emergency management;
  • Best practices for SM during emergencies;
  • Demonstration of how metrics can be used to enhance and improve future emergency management;
  • Legal issues; and
  • Be scalable for all size and types of airports.

 

Click here to learn more about this project and about ACRP.

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